The past year has undoubtedly been challenging for the hospitality industry, but as the vaccination roll-out accelerates and travel restrictions ease, we know that there will be a great deal of pent up travel demand – with leisure travel likely to be the first to rebound, followed business transient, small groups, then larger group travel.
With more than 140 hotels set to open across Continental Europe in the coming years, our development pipeline also demonstrates confidence in the longer-term future and the recovery of the industry.
We’ve continued to see growth in markets across Europe, including here in Greece where we announced a stunning new resort property – Royal Senses Resort Crete, Curio Collection by Hilton – at the end of last year. We’ve also announced new resort properties in Portugal and the Azores, Costa del Sol and Croatia. As expected, there has been a lot of interest in leisure destinations in particular, and we see plenty of opportunity for brands at every price point.
In terms of development trends, we’re also seeing a rise in conversion opportunities as independent hotels seek shelter in global brand portfolios, helping them to benefit from greater distribution and visibility in front of guests, as well as a stronger focus on highly personalised guest technology, and a customer preference for greater consistency of experience.
Linked to this is the growth of collection brands, which is particularly relevant for the Greek market where there are a high number of quality resorts that lend themselves well to our collection brands, such as Tapestry Collection by Hilton, Curio Collection by Hilton and LXR.
Send download link to: