The 2020 coronavirus pandemic brought the travel industry to a standstill. The silence of a world without travel was deafening but has also created clarity about the importance of travel. The crisis has changed the travel industry and rebuilding it again will mean accepting that the changes will lay a new path. By coming together, we can rebuild a travel industry that is more resilient, frictionless, sustainable, and accessible.
There is no clear answer on when we return to normalcy, and what the new normal will look like, but travel is a resilient industry and we emphatically believe that it will return to normal levels. We need to listen and watch, to understand traveler behavior and motivations during this time, so we are best prepared to re-engage with them when the time is right to travel.
The research reveals that one in two travelers feel optimistic – that is, comfortable or even excited – about taking a trip in the next 12 months – while the other half need more reassurance. Though consumer confidence in travel varies by country and generation, the importance of hygiene measures, flexibility, and financial peace of mind is more universal. Three-quarters of travelers said measures such as mask enforcement, contactless services, and flexibility, including easy refunds or cancellation policies, will inform where they visit on their next trip.Traveler trends in the next 12 months
Factors influencing transportation and accommodation decisions
Travel providers, as well as destination organizations, need to clearly communicate health and hygiene measures, pandemic protocols and flexibility to reassure and attract travelers
Inspiring future travel
Technology to reduce friction
The research shows that people will book travel if they are confident in their ability to change plans and stay safe. Expedia Group is investing in technology that provides travelers and lodging partners with more choice in how they seek support, while helping complete tasks faster and make informed decisions.
Send download link to: