REDESIGNING POLICIES FOR TOURISM
Tourism is at the epicentre of growth as a major
export sector: export of beautiful remembrances of sites, archaeological areas, experiences, food etc. In combination with the sun and sea, Greek tourism has a clear competitive advantage and it can be combined with the growth of other sectors securing strong synergies.
This fact, the needs to extend the touristic season to 12 months, to support special kinds of tourism as i.e. medical, educational, religious, underwater, gastronomic and conventions tourism, together with the comparative geographical advantages of Greece should make tourism become one of the axes of a new long term strategy for growth focusing focus not any more on the numbers but on the quality of the arrivals and the size of visitors’ consumption.
Indicative actions needed:
It is self understood that tourism should be the main subject and basic axe of a new National Strategic Plan. In this frame the intended increase of arrivals and revenues from inbound and internal tourism in Greece shall be mainly determined by the enrichment and the differentiation of the touristic product, as well as by the increase rhythm of the offer of internationally competitive services in the global market.
The explosion of touristic activity expected after the pandemic should mobilise all state authorities involved to design and implement measures that would magnify the growth of tourism taking advantage of this unique opportunity.
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